Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
the history of every brand on twitter somehow https://t.co/fWVXsElCvr— D🌑CFUTURE (@D🌑CFUTURE) 1540403954.0
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
@topherflorence What does it mean? https://t.co/IKifvva7ba— Vincent Gonzalez (@Vincent Gonzalez) 1540408943.0
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
@religiousgames lol that wasn't me i woulda posted something way dumber— D🌑CFUTURE (@D🌑CFUTURE) 1540409220.0
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@topherflorence @oggborbis ...how did they insult Malta? I need to know.— astronaatti (@astronaatti) 1540405285.0
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
@astronaatti @topherflorence @oggborbis https://t.co/9imm31y8cM— Nick Bestor (@Nick Bestor) 1540429565.0
The thread spun off in all different directions.
@topherflorence @xoxogossipgita laughing hardest at crouton recipes— super normal internet (@super normal internet) 1540492558.0
@topherflorence That last one is life 🙌🏽— Rich F. Santiago (@Rich F. Santiago) 1540418084.0
@topherflorence WOW this was a ride.— Jackal's Husband, Yuko (@Jackal's Husband, Yuko) 1540405005.0
@ItsBobberto @topherflorence @austin_walker Late stage social media.— Mr. Jackpots (@Mr. Jackpots) 1540435914.0
There were many takeaways from the esoteric thread, but the one directive really stood out.
@topherflorence @MaxKriegerVG Haha, you got me. But seriously, vote.— Benoit Doidic (@Benoit Doidic) 1540414697.0
@topherflorence @zoebread Clever girl. https://t.co/i5VB74s8F9— brott rambler but spooky (@brott rambler but spooky) 1540478919.0
@topherflorence @NoraReed This was a wild ride.— Queer Eye for the Animorphs Reboot (@Queer Eye for the Animorphs Reboot) 1540412903.0
@topherflorence @seangentille I’m experiencing a new level of cringe right now— Helle Hansen 🌸 (@Helle Hansen 🌸) 1540423182.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
@topherflorence @spacetwinks Optimistic engagement. Regret. 'How do you do, fellow kids.' Unity through shared outr… https://t.co/6VGrLNPZVp— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540405582.0
@topherflorence @spacetwinks 2 is where they decided to hire a social media manager. 3 is when they decided to hire a different one.— Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540412100.0
@LaserBlade @topherflorence yeah i actually think they're pretty good croutons but then again they pay me to say that— cool dog mowing lawn (@cool dog mowing lawn) 1540436982.0
@topherflorence @mattfx This is magically funny like Goofy doing an unannounced set in a small black room— M💎R (@M💎R) 1540482697.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all day— your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
There's still an unanswered question.
@topherflorence I need to know the Malta story tho— NeoSorosbot (@NeoSorosbot) 1540423045.0
So who is Carl's Croutons anyway? Nobody knows. Just vote.
