Matthew Nicholson | Editor-In-Chief | matthew@the-social-edge.com
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Lorenzo Thione | President, The Social Edge | lorenzo@the-social-edge.com
Jay Kuo | CEO, The Social Edge | jay@the-social-edge.com
Scientists Have Developed A New 'Planetary Health Diet' That Could Literally Save Lives And The Planet At The Same Time
In an attempt to help curb worldwide issues such as climate change, and malnutrition in poverty stricken areas, a joint commission by EAT, a non-profit seeking to transform the global food system, and The Lancet, an old and respected medical journal, has released a recommended guideline for dietary and planetary health.
The report recommends cutting back meat consumption to at most, a burger patty or equivalent a week, and supplementing your protein intake with nuts, legumes, and beans. An increase in veggies and fruits would make up the bulk of your meal plate.
The dietary guideline was established by a coalition of over 30 scientists, researchers, and doctors designed not just with human nutrition in mind, but also sustainability. With estimations that the planet will reach 10 billion people by 2050, scientists are working to figure out how to feed them all.
Additionally, the red meat industry has for a long time, been known to be a contributor to greenhouse gasses, while land conversion for food production is the greatest factor in biodiversity loss. The report from the EAT-Lance commission estimates that through nutrition and agricultural changes from this diet, we can save 11 million lives every year.
That sounds pretty great.
The EAT-Lancet commission lists very specific macronutrient ranges for their proposed diet, from 300g of veggies per day, to only 7g for red meats. However, it's this specificity that is drawing criticism.
John Ioannidis, the chair of disease prevention at Stanford university has praised the growing attention to how diets can affect the environment, but states the commission doesn't represent the scientific uncertainty between health and nutrition.
Dr. Georgia Ede, who writes for the site Diagnosis: Diet, took issue with the report's specific recommendations. Dr. Ede's website makes the case for low carb and paleolithic diets.
She points out the commission says,
"We have a high level of scientific certainty about the overall direction and magnitude of associations described in this Commission, although considerable uncertainty exists around detailed quantifications."
And yet, they recommend 0 to 58g per day of poultry, with a 29g midpoint. This seems very specific.
People are not willing to give up meat so easily.
Still, the report is a good starting point for the discussion we need to have about food's connection to not just our health, but the planet's well-being.
As Dr. Howard Frumklin, head of the Wellcome Trust which helped found the EAT foundation says himself,
"The links among diet, health and the environment are well-documented, but, until now, the challenge of attaining healthy diets from a sustainable food system has been hampered by a lack of science-based guidelines.
"While this report does not have all the answers, it provides governments, producers and individuals with an evidence-based starting point to work together to transform our food systems and cultures."
What should be a discussion is turning into an argument.
If we're going to be able to feed everyone, ensure their diet is nutritionally balanced, and try to curb climate change, it's important that people start talking about the positives and negatives of their current diet. The report provides a sense of context to which people can compare and share their ideas and study.
People Are Roasting Trump Over His Mind-Numbing Observation About The Wetness Of Water š
Donald Trump thanked the first responders who came to the aid of victims of Hurricane Florence. The storm devastated portions of North Carolina, dumping massive amounts of rain and damaging millions of dollars in property. Many natural areas were destroyed, some farmers lost everything and more than a few people have been left homeless. The first responders after this massive storm were literal life savers, and Trump was absolutely right to thank them. Unfortunately, the sentiment of his message was lost for many people because he didn't seem to put any effort or preparation into what he was saying. Then, in the middle of his off-the-cuff message, he confused everyone by talking about the wetness of water.
AsĀ Trump described the storm and the importance of first responders he told the world:
This is a tough hurricane, one of the wettest we've ever seen from the standpoint of water. Rarely have we had an experience like it and it certainly is not good.
The Tweet went out in the middle of the day on Tuesday, September 18th. At the time of this article, it hasn't even been up for 24 hours and already has over 13,000 comments. Many of them pointed out how Trump didn't even seem to try...
and how asinine his description was.
We don't know if Trump will continue to address the public by releasing these kinds of videos, or if they will continue to be as unrehearsed as this one is. We assure you, if they are, Twitter will have plenty to say about it.
H/T: Huffington Post, Twitter
Michael C. Hall Is Starring In A One-Night-Only Broadway Musical About SkittlesāAnd No, We're Not Making This Up
Super Bowl Sunday: it's the only time when commercials are more popular than the show they interrupt. However, this year's best ad might not even be on TV.
Funny, irreverent, and sometimes controversial, Super Bowl ads have become as much of an event as the big game itself. Even those who don't watch football will tune in and watch as brands fight it out for the most talked about commercial of the year.
For advertisers though, getting your ad in front of one of the largest television audiences out there doesn't come cheap. A 30-second spot for this year could cost up to $5 million!
Candy maker Skittles decided to skip the Super Bowl and head for Broadway. For one-night-only, Skittles The Musical will appear on Broadway starring everyone's favorite serial killer, Dexter actor Michael C. Hall. No, we're not kidding.
The concept has so many people scratching their heads that Skittles needed to make another ad just to explain it.
Skittles The Musical ))) Starring Michael C. Hallwww.youtube.com
Anxious over appearing in the musical Hall sits down with a therapist, who like the rest of us is not exactly sure what it is. Hall explains the 30 minute advertisement is a real musical, you even have to buy tickets to go see it.
At one point Skittles even takes a self-deprecating jab at themselves and Hall, implying the musical is a terrible career decision.
After all, who is going to pay $207 a ticket to go see a 30 minute advertisement for Skittles?
A whole lot of people apparently
Tickets to the performance at the Town Hall theater in New York are almost sold out. People may not know what's going on, but they are ready to taste the rainbow.
@Skittles Iām ready! Purchased my tickets #SkittlesTheMusicalā Corey (@Corey) 1548091647.0
@playbill @Skittles https://t.co/uo9aLkDV2fā robbie. (@robbie.) 1548135341.0
@playbill @Skittles My mind is blown and my heart is warmed. How fun! āBroadway the rainbowā indeed ā¤ļøš§”ššššā Allison Wonderland (@Allison Wonderland) 1548185407.0
If someone takes me to see skittles the musical I'll love them forever.ā āBambiā (@āBambiā) 1548218569.0
On its surface Skittles The Musical may just look like an over the top gag from a brand known for its unusual marketing, but Skittles recruited some serious Broadway talent to put it together including playwright Will Eno and a cast straight from some of the biggest shows on Broadway.
According to Skittles the show will take "an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives."
And if that wasn't enough Skittles will also be donating all the proceeds from the show to Broadway Cares/Equity Fights AIDS. Skittles parent company will match that donation up to $50,000. You had our attention Skittles, now you have our interest.
Wait so rather than spend a bucket load of š°to take out a 30sec ad during the SuperBowl, @Skittles will present a Lā¦ https://t.co/OVnNQfQ506ā Christopher D. Clegg (@Christopher D. Clegg) 1548096836.0
@cadimy @playbill @Skittles If you read the article, it addresses that they're doing a short show in lieu of a supeā¦ https://t.co/3Hxm2lNLyIā a dope ghost (@a dope ghost) 1548094203.0
@lnternetqueer @playbill @Skittles well that's quite neat!ā š¦ (@š¦) 1548094980.0
There is no telling how a commercial/Broadway musical from the bizarre minds over at Skittles will turn out, but it's guaranteed to be an performace like Broadway has never seen before.
Time-Lapse Video Shows What A Rocket Launch Looks Like From Outer SpaceāAnd It's Dazzling š®
We've all seen videos of rockets launching from the ground, but what does the event look like from space?
European Astronaut Alexander Gerst, on board the International Space Station, managed to capture time-lapse footage of the Russian Progress MS-10 cargo spacecraft flying through Earth's atmosphere on its way to delivering supplies to ISS.
Very few people will ever have the chance to see an event like this in person.
Russian Rocket Launch Seen by Space Station - Amazing Time-Lapse Videoyoutu.be
Gerst created the video by setting up a camera to take regular photos through the wrap-around Cupola window of the station, which resulted in a video roughly 16 times faster than real life. Watching the rocket launch in person took 16 minutes but, in Gerst's video, the launch, stage one re-entry, and escape from the atmosphere all occur within one minute.
@_TheSeaning @Space_Station That's awesome!ā Scott Waby (@Scott Waby) 1542898886.0
The rocket in the video, known as Progress 71, was on its way to delivering 5,652 pounds of supplies to ISS. The next flight, pushed back to December 3 after a sensor malfunction resulted in the cancellation of an October 11 liftoff, will bring replacement personnel for NASA astronaut Serena AuĆ±Ć³n-Chancellor and Russian cosmonaut Sergey Prokopyev. Both have been in orbit since June).
If all goes according to plan, the Canadian astronaut David Saint-Jacques will take off from the steppes of Kazakhsā¦ https://t.co/o0LpNWTsJQā CTV Vancouver (@CTV Vancouver) 1543800600.0
People online were amazed by the footage from space.
@_TheSeaning @Space_Station SeĆ”n, thank you for this. THIS is easily one of THE most mesmerising, and exquisitely sā¦ https://t.co/a440XaOEX6ā Nathanial_LB - ŁŲ«ŁŁŲ§Ł (@Nathanial_LB - ŁŲ«ŁŁŲ§Ł) 1542915054.0
@_TheSeaning @jasonrdavis @Space_Station SO COOOOLā Justin Foley (@Justin Foley) 1542908365.0
@_TheSeaning @Space_Station wow. just...wow. this is incredibleā Sarafina Nance (@Sarafina Nance) 1542918245.0
I hardly think I need to hyperbolize this at all, because itās simply so freaking cool: Time-lapse video of a rockeā¦ https://t.co/lx32324AWvā Phil Plait (@Phil Plait) 1542989889.0
@BadAstronomer I watched this 5 times with my jaw on the floor... And then made everyone around the Thanksgiving taā¦ https://t.co/iMbSm8nvIOā Marc Leatham (@Marc Leatham) 1542990342.0
@BadAstronomer @LongDogSecurity https://t.co/Yv3YZQI9Oeā MO News DAilY (@MO News DAilY) 1543001454.0
@BadAstronomer I think thatās the most beautiful photo of Earth Iāve ever seenā Ben Migliore (@Ben Migliore) 1543092741.0
@freak1ngawesome Reverse of shooting starā Shivani Jadeja (@Shivani Jadeja) 1543667552.0
@AntonioParis What an inspiring way to begin my day! Thank you! š«šāš»ā Heather Call-Me-Elf-One-More-Time Hartley (@Heather Call-Me-Elf-One-More-Time Hartley) 1543492212.0
Videos like these are a nice reminder that space truly is the final frontier! If ISS is looking for a soundtrack to put behind their video, we have an idea:
Star Trek: The Next Generation Intro HDyoutu.be