This Brand's Tweet History Is A Hilariously Fitting Representation Of A Brand's Life Cycle 😂

Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
The thread spun off in all different directions.
There were many takeaways from the esoteric thread, but the one directive really stood out.
There's still an unanswered question.
So who is Carl's Croutons anyway? Nobody knows. Just vote.
People Are Roasting Trump Over His Mind-Numbing Observation About The Wetness Of Water 😂
Donald Trump thanked the first responders who came to the aid of victims of Hurricane Florence. The storm devastated portions of North Carolina, dumping massive amounts of rain and damaging millions of dollars in property. Many natural areas were destroyed, some farmers lost everything and more than a few people have been left homeless. The first responders after this massive storm were literal life savers, and Trump was absolutely right to thank them. Unfortunately, the sentiment of his message was lost for many people because he didn't seem to put any effort or preparation into what he was saying. Then, in the middle of his off-the-cuff message, he confused everyone by talking about the wetness of water.
As Trump described the storm and the importance of first responders he told the world:
This is a tough hurricane, one of the wettest we've ever seen from the standpoint of water. Rarely have we had an experience like it and it certainly is not good.
The Tweet went out in the middle of the day on Tuesday, September 18th. At the time of this article, it hasn't even been up for 24 hours and already has over 13,000 comments. Many of them pointed out how Trump didn't even seem to try...
and how asinine his description was.
We don't know if Trump will continue to address the public by releasing these kinds of videos, or if they will continue to be as unrehearsed as this one is. We assure you, if they are, Twitter will have plenty to say about it.
H/T: Huffington Post, Twitter
Macaulay Culkin Is Having Fans Vote On What He Should Legally Change His Name To—And The Options Are Bizarre 😮
Have you ever wanted to help your favorite celebrity reach their potential by giving them a new name? Fans of Macaulay Culkin will be able to do just that, as he's allowing them to vote and pick his new middle name.
The choices are beyond strange.
In a segment on The Tonight Show with Jimmy Fallon, Culkin announced his desire to change his middle name to something else. He allowed people to submit names for the last month, and narrowed those down to the top five.
Some of the suggestions were interesting, to say the least.
The official choices: Shark Week, The McRib Is Back, Kieran (submitted by his famous younger brother), Macaulay Culkin, and Publicity Stunt. That last one was suggested by Culkin's girlfriend, actress Brenda Song, and gives away the game.
Fans are still excited to vote for his new name.
This is all a publicity stunt to drive traffic to Culkin's website, Bunny Ears, launched earlier this year in March. The site bills itself as a lifestyle and holistic health brand, similar to Gwyneth Paltrow's Goop. However, the articles are jokes or satirical.
Good luck finding the site if you tried to go there right after the Fallon segment.
With articles like "A Tour Guide Of The Places Where Men Have Dumped Me" in their 'Travel Guides' section, or "Meditative Things White People Can Do While Black People Attempt To Explain White Privilege" under 'Spiritual Wellness,' it's difficult to imagine the site is wanting for traffic.
Time will tell what Culkin's new middle name will be, but as of this writing, it's looking like he'll be known as Macaulay Macaulay Culkin Culkin. Which is a shame, because Macaulay Shark Week Culkin had such a nice ring to it.
H/T: Huffington Post, Bunny Ears
Time-Lapse Video Shows What A Rocket Launch Looks Like From Outer Space—And It's Dazzling 😮
We've all seen videos of rockets launching from the ground, but what does the event look like from space?
European Astronaut Alexander Gerst, on board the International Space Station, managed to capture time-lapse footage of the Russian Progress MS-10 cargo spacecraft flying through Earth's atmosphere on its way to delivering supplies to ISS.
Very few people will ever have the chance to see an event like this in person.
Russian Rocket Launch Seen by Space Station - Amazing Time-Lapse Videoyoutu.be
Gerst created the video by setting up a camera to take regular photos through the wrap-around Cupola window of the station, which resulted in a video roughly 16 times faster than real life. Watching the rocket launch in person took 16 minutes but, in Gerst's video, the launch, stage one re-entry, and escape from the atmosphere all occur within one minute.
The rocket in the video, known as Progress 71, was on its way to delivering 5,652 pounds of supplies to ISS. The next flight, pushed back to December 3 after a sensor malfunction resulted in the cancellation of an October 11 liftoff, will bring replacement personnel for NASA astronaut Serena Auñón-Chancellor and Russian cosmonaut Sergey Prokopyev. Both have been in orbit since June).
People online were amazed by the footage from space.
Videos like these are a nice reminder that space truly is the final frontier! If ISS is looking for a soundtrack to put behind their video, we have an idea:
Star Trek: The Next Generation Intro HDyoutu.be
Arkansas High School Suspends Student Paper For Publishing 'Disruptive' Investigation Into Shady Football Transfers
Halle Roberts is the editor-in-chief of the Har-Ber Herald, the school newspaper for Springdale High School in Arkansas. The 17-year-old student was suspended after she wrote an investigative piece criticizing the transfer of five football players to a rival school.
Players are not allowed to be transferred to a different school because they would like to play for a different team. They are allowed to transfer only for academic reasons. So Roberts got to digging. Her paper filed FOIA requests and received official information from the Arkansas Activities Association saying that the students were transferred for academic reasons. However, the students themselves said otherwise.
Roberts quoted one student in her paper saying:
"We just want to go over there because we have a better chance of getting scholarships and playing at D1."
Another student told Roberts:
"I just feel like it's better for my future to go out there and get college looks."
Soon after the report was published, the superintendent of the district, Jim Rollins, asked the teacher advisor for the school paper, Karla Sprague, to take the story down. She obliged.
Rollins wrote a letter stating that the piece was:
"intentionally negative, demeaning, derogatory, hurtful and potentially harmful to the students addressed in those articles."
Roberts, undeterred, is still working on a new edition of the story that includes the school's censorship.
Mike Hiestand of the Student Press Law Center had this to say:
And Halle Roberts, who dreams of being an ESPN reporter, stated:
People were impressed with Roberts.
Some had harsh words for the school's administration.
And most had high praise for Roberts and the other student journalists working on this piece.
And Halle Roberts herself closed by saying:
Fight on, Halle!



















