This Brand's Tweet History Is A Hilariously Fitting Representation Of A Brand's Life Cycle š

Carl's Croutons tried their hand at social media to advance their brand.
But their objective got derailed when their tweet ignited a confusing thread that sent everyone down the rabbit hole.
@topherflorence captured highlights from the thread that received over three thousand retweets for its zaniness alone.
Can you follow?
the history of every brand on twitter somehow https://t.co/fWVXsElCvrā DšCFUTURE (@DšCFUTURE) 1540403954.0
The bread crumbs company endeavored to stir excitement for the brand by encouraging participation with the following tweet:
"Taking our first steps on the www!! tell us your favorite crouton recipes! #croutons #yum"
Harmless, right?
But somewhere along the way, the brand mixed business with politics. @religiousgames noticed that Carl's Croutons issued a one-word directive: vote.
The Twitter user asked, "What does it mean?"
@topherflorence What does it mean? https://t.co/IKifvva7baā Vincent Gonzalez (@Vincent Gonzalez) 1540408943.0
Did the Carl's Croutons account manager get his social media account wires crossed? Possibly. But then we're not sure.
@topherflorence responded by saying, "lol that wasn't me i would posted something way dumber."
@religiousgames lol that wasn't me i woulda posted something way dumberā DšCFUTURE (@DšCFUTURE) 1540409220.0
The following tweet from Carl's Croutons attempted damage control:
"Carl's Crutons [sic] regrets the inappropriate tweet from earlier and we sincerely apologize to the people of The Republic of Malta."
So how did Carl's Croutons insult the Republic of Malta?
@topherflorence @oggborbis ...how did they insult Malta? I need to know.ā astronaatti (@astronaatti) 1540405285.0
@Bestorb shed some light on why the Southern European island country may have been insulted by sharing a YouTube clip of episode 1008, "Final Justice," from Mystery Science Theater 3000.
Did it have something to do with the country's dominant population of women?
@astronaatti @topherflorence @oggborbis https://t.co/9imm31y8cMā Nick Bestor (@Nick Bestor) 1540429565.0
The thread spun off in all different directions.
@topherflorence @xoxogossipgita laughing hardest at crouton recipesā super normal internet (@super normal internet) 1540492558.0
@topherflorence That last one is life šš½ā Rich F. Santiago (@Rich F. Santiago) 1540418084.0
@topherflorence WOW this was a ride.ā Jackal's Husband, Yuko (@Jackal's Husband, Yuko) 1540405005.0
@ItsBobberto @topherflorence @austin_walker Late stage social media.ā Mr. Jackpots (@Mr. Jackpots) 1540435914.0
There were many takeaways from the esoteric thread, but the one directive really stood out.
@topherflorence @MaxKriegerVG Haha, you got me. But seriously, vote.ā Benoit Doidic (@Benoit Doidic) 1540414697.0
@topherflorence @zoebread Clever girl. https://t.co/i5VB74s8F9ā brott rambler but spooky (@brott rambler but spooky) 1540478919.0
@topherflorence @NoraReed This was a wild ride.ā Queer Eye for the Animorphs Reboot (@Queer Eye for the Animorphs Reboot) 1540412903.0
@topherflorence @seangentille Iām experiencing a new level of cringe right nowā Helle Hansen šø (@Helle Hansen šø) 1540423182.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all dayā your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
@topherflorence @spacetwinks Optimistic engagement. Regret. 'How do you do, fellow kids.' Unity through shared outrā¦ https://t.co/6VGrLNPZVpā Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540405582.0
@topherflorence @spacetwinks 2 is where they decided to hire a social media manager. 3 is when they decided to hire a different one.ā Ink-stained @ MFF 2018 (@Ink-stained @ MFF 2018) 1540412100.0
@LaserBlade @topherflorence yeah i actually think they're pretty good croutons but then again they pay me to say thatā cool dog mowing lawn (@cool dog mowing lawn) 1540436982.0
@topherflorence @mattfx This is magically funny like Goofy doing an unannounced set in a small black roomā MšR (@MšR) 1540482697.0
@topherflorence @ZaaackKoootzer This is the greatest thing I've seen all dayā your very own monica bellucci dream (@your very own monica bellucci dream) 1540406700.0
There's still an unanswered question.
@topherflorence I need to know the Malta story thoā NeoSorosbot (@NeoSorosbot) 1540423045.0
So who is Carl's Croutons anyway? Nobody knows. Just vote.
People Are Roasting Trump Over His Mind-Numbing Observation About The Wetness Of Water š
Donald Trump thanked the first responders who came to the aid of victims of Hurricane Florence. The storm devastated portions of North Carolina, dumping massive amounts of rain and damaging millions of dollars in property. Many natural areas were destroyed, some farmers lost everything and more than a few people have been left homeless. The first responders after this massive storm were literal life savers, and Trump was absolutely right to thank them. Unfortunately, the sentiment of his message was lost for many people because he didn't seem to put any effort or preparation into what he was saying. Then, in the middle of his off-the-cuff message, he confused everyone by talking about the wetness of water.
AsĀ Trump described the storm and the importance of first responders he told the world:
This is a tough hurricane, one of the wettest we've ever seen from the standpoint of water. Rarely have we had an experience like it and it certainly is not good.
The Tweet went out in the middle of the day on Tuesday, September 18th. At the time of this article, it hasn't even been up for 24 hours and already has over 13,000 comments. Many of them pointed out how Trump didn't even seem to try...
and how asinine his description was.
We don't know if Trump will continue to address the public by releasing these kinds of videos, or if they will continue to be as unrehearsed as this one is. We assure you, if they are, Twitter will have plenty to say about it.
H/T: Huffington Post, Twitter
Michael C. Hall Is Starring In A One-Night-Only Broadway Musical About SkittlesāAnd No, We're Not Making This Up
Super Bowl Sunday: it's the only time when commercials are more popular than the show they interrupt. However, this year's best ad might not even be on TV.
Funny, irreverent, and sometimes controversial, Super Bowl ads have become as much of an event as the big game itself. Even those who don't watch football will tune in and watch as brands fight it out for the most talked about commercial of the year.
For advertisers though, getting your ad in front of one of the largest television audiences out there doesn't come cheap. A 30-second spot for this year could cost up to $5 million!
Candy maker Skittles decided to skip the Super Bowl and head for Broadway. For one-night-only, Skittles The Musical will appear on Broadway starring everyone's favorite serial killer, Dexter actor Michael C. Hall. No, we're not kidding.
The concept has so many people scratching their heads that Skittles needed to make another ad just to explain it.
Skittles The Musical ))) Starring Michael C. Hallwww.youtube.com
Anxious over appearing in the musical Hall sits down with a therapist, who like the rest of us is not exactly sure what it is. Hall explains the 30 minute advertisement is a real musical, you even have to buy tickets to go see it.
At one point Skittles even takes a self-deprecating jab at themselves and Hall, implying the musical is a terrible career decision.
After all, who is going to pay $207 a ticket to go see a 30 minute advertisement for Skittles?
A whole lot of people apparently
Tickets to the performance at the Town Hall theater in New York are almost sold out. People may not know what's going on, but they are ready to taste the rainbow.
@Skittles Iām ready! Purchased my tickets #SkittlesTheMusicalā Corey (@Corey) 1548091647.0
@playbill @Skittles https://t.co/uo9aLkDV2fā robbie. (@robbie.) 1548135341.0
@playbill @Skittles My mind is blown and my heart is warmed. How fun! āBroadway the rainbowā indeed ā¤ļøš§”ššššā Allison Wonderland (@Allison Wonderland) 1548185407.0
If someone takes me to see skittles the musical I'll love them forever.ā āBambiā (@āBambiā) 1548218569.0
On its surface Skittles The Musical may just look like an over the top gag from a brand known for its unusual marketing, but Skittles recruited some serious Broadway talent to put it together including playwright Will Eno and a cast straight from some of the biggest shows on Broadway.
According to Skittles the show will take "an absurdly self-reflective look at consumerism and the ever-increasing pervasiveness of brand advertising in our lives."
And if that wasn't enough Skittles will also be donating all the proceeds from the show to Broadway Cares/Equity Fights AIDS. Skittles parent company will match that donation up to $50,000. You had our attention Skittles, now you have our interest.
Wait so rather than spend a bucket load of š°to take out a 30sec ad during the SuperBowl, @Skittles will present a Lā¦ https://t.co/OVnNQfQ506ā Christopher D. Clegg (@Christopher D. Clegg) 1548096836.0
@cadimy @playbill @Skittles If you read the article, it addresses that they're doing a short show in lieu of a supeā¦ https://t.co/3Hxm2lNLyIā a dope ghost (@a dope ghost) 1548094203.0
@lnternetqueer @playbill @Skittles well that's quite neat!ā š¦ (@š¦) 1548094980.0
There is no telling how a commercial/Broadway musical from the bizarre minds over at Skittles will turn out, but it's guaranteed to be an performace like Broadway has never seen before.
Kenan Thompson Just Hit The Ice With Other 'Mighty Ducks' Cast Members, And The Nostalgia Is Real Y'all š
A mini-reunion took place over the weekend, as actors from the Mighty Ducks film series met up at an ice rink in upstate New York. Afterwards, they attended an Anaheim Duck's game.
The nostalgia-fest started with Danny Tamberelli, who played Tommy Duncan in the first film, posting photos of the group to his Instagram.
They wore recreations of the bright green jerseys the team wore in the movie.
Watching them, you can almost hear the whine of your old VHS player.
@EW Luv thisā christy hale (@christy hale) 1548122543.0
@EW https://t.co/qsDIs6qCFAā Edward Sanchez (@Edward Sanchez) 1548121751.0
There was a Mighty Ducks reunion at an NHL hockey game yesterday. Question of the day: Who watched the Mighty Ducā¦ https://t.co/E2XfitCRBOā Ty Andrew Darbonne (@Ty Andrew Darbonne) 1548162147.0
I want to watch all the Mighty Ducks movies again after seeing the mini-reunion photos. https://t.co/R7YmvBhoXGā Sam (@Sam) 1548147775.0
He was joined by Kenan Thompson, Vincent LaRusso, Colombe Jacobsen-Derstine, and Garette Ratliff Henson. All five acted in at least one of the Mighty Ducks movies.
After the fun of skating around the ice rink, the group switched jerseys to the more modern Anaheim Ducks design. They wore personalized jerseys with the names of their characters on the back.
The Anaheim Ducks account posted about it on Twitter.
Some mighty great people joined us at todayās game! Some of your favorite Mighty Ducks visited us on Long Island aā¦ https://t.co/k9g8iyWMArā Anaheim Ducks (@Anaheim Ducks) 1548032893.0
People were tagging their friends to let them know!
@LissaBriana @movieweb Omg thatās awesomeā Brittany S. (@Brittany S.) 1548112054.0
@kevinlembke @movieweb Lol yeah I saw. Ducks got shut out tho lmaoā space oddity (@space oddity) 1548109701.0
The group got to watch a game the actual sports team started because of the popularity of their movie, played on Sunday against the New York Islanders.
The original film starred Emilio Estevez as Gordon Bombay, a lawyer charged with drunk driving, who has to perform 500 hours of community service. Because of his background as a child hockey star, Bombay is ordered to coach a peewee hockey team. While initially reluctant, he guides the misfits to victory.
Danny Tamberelli, Garette Ratliff Henson, and Vincent LaRusso starred in the first film, while Kenan Thompson and Colombe Jaconsen-Derstine were in the second.
It's unknown at this time why the group reunited, though some are speculating for a Superbowl commercial.
But we have to ask the real questions here.
Best sports movie reunion? RT for The Sandlot Like for Mighty Ducks https://t.co/QSsGmJcpkGā Adam Navarrete (@Adam Navarrete) 1548109324.0
And yes, obviously Estevez would return as an older drunker Gordon Bombay who now sharpens skates like my boy Hansā Scott Sweeney (@Scott Sweeney) 1548103145.0
Time-Lapse Video Shows What A Rocket Launch Looks Like From Outer SpaceāAnd It's Dazzling š®
We've all seen videos of rockets launching from the ground, but what does the event look like from space?
European Astronaut Alexander Gerst, on board the International Space Station, managed to capture time-lapse footage of the Russian Progress MS-10 cargo spacecraft flying through Earth's atmosphere on its way to delivering supplies to ISS.
Very few people will ever have the chance to see an event like this in person.
Russian Rocket Launch Seen by Space Station - Amazing Time-Lapse Videoyoutu.be
Gerst created the video by setting up a camera to take regular photos through the wrap-around Cupola window of the station, which resulted in a video roughly 16 times faster than real life. Watching the rocket launch in person took 16 minutes but, in Gerst's video, the launch, stage one re-entry, and escape from the atmosphere all occur within one minute.
@_TheSeaning @Space_Station That's awesome!ā Scott Waby (@Scott Waby) 1542898886.0
The rocket in the video, known as Progress 71, was on its way to delivering 5,652 pounds of supplies to ISS. The next flight, pushed back to December 3 after a sensor malfunction resulted in the cancellation of an October 11 liftoff, will bring replacement personnel for NASA astronaut Serena AuĆ±Ć³n-Chancellor and Russian cosmonaut Sergey Prokopyev. Both have been in orbit since June).
If all goes according to plan, the Canadian astronaut David Saint-Jacques will take off from the steppes of Kazakhsā¦ https://t.co/o0LpNWTsJQā CTV Vancouver (@CTV Vancouver) 1543800600.0
People online were amazed by the footage from space.
@_TheSeaning @Space_Station SeĆ”n, thank you for this. THIS is easily one of THE most mesmerising, and exquisitely sā¦ https://t.co/a440XaOEX6ā Nathanial_LB - ŁŲ«ŁŁŲ§Ł (@Nathanial_LB - ŁŲ«ŁŁŲ§Ł) 1542915054.0
@_TheSeaning @jasonrdavis @Space_Station SO COOOOLā Justin Foley (@Justin Foley) 1542908365.0
@_TheSeaning @Space_Station wow. just...wow. this is incredibleā Sarafina Nance (@Sarafina Nance) 1542918245.0
I hardly think I need to hyperbolize this at all, because itās simply so freaking cool: Time-lapse video of a rockeā¦ https://t.co/lx32324AWvā Phil Plait (@Phil Plait) 1542989889.0
@BadAstronomer I watched this 5 times with my jaw on the floor... And then made everyone around the Thanksgiving taā¦ https://t.co/iMbSm8nvIOā Marc Leatham (@Marc Leatham) 1542990342.0
@BadAstronomer @LongDogSecurity https://t.co/Yv3YZQI9Oeā MO News DAilY (@MO News DAilY) 1543001454.0
@BadAstronomer I think thatās the most beautiful photo of Earth Iāve ever seenā Ben Migliore (@Ben Migliore) 1543092741.0
@freak1ngawesome Reverse of shooting starā Shivani Jadeja (@Shivani Jadeja) 1543667552.0
@AntonioParis What an inspiring way to begin my day! Thank you! š«šāš»ā Heather Call-Me-Elf-One-More-Time Hartley (@Heather Call-Me-Elf-One-More-Time Hartley) 1543492212.0
Videos like these are a nice reminder that space truly is the final frontier! If ISS is looking for a soundtrack to put behind their video, we have an idea:
Star Trek: The Next Generation Intro HDyoutu.be