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Measuring TV Viewers

March, 2005

March, 2005, LOS ANGELES - For the last nine months, I have been engaged in a challenging, and, to my surprise, immensely informative charge. Last summer, I was asked to serve on a task force suggested by New York Congressman Charles Rangel and chaired by former Illinois Representative, Cardis Collins, to evaluate a new technology for measuring television viewing - a system called the Local People Meter.

Like all of you, I had known of the Nielsen ratings. For people working in television, the ratings mean life or death. If your rating is good, your show is renewed and you survive for another season. If it's low, your show is cancelled and you find yourself among the unemployed. This recently happened to the latest Star Trek spin-off, "Enterprise." Its low rating killed it.

Yet, I knew very little about how the ratings were arrived at. It was a mystery to me. The Nielsen rating was life or death to us and I didn't know how this murderous and, at other times, life sustaining system worked.

I'd never met anyone in the Nielsen rating pool. So serving on the Independent Task Force on Television Measurement was an eye-opening education. Beyond learning about the Nielsen rating process as it had been practiced, I learned about the new technology being introduced as well as something about technologies yet to come. I learned of the scores of interests, other than those of us involved in television production, that are vitally concerned with the Nielsen rating - advertisers, ad agencies, broadcasters, language groups, statisticians, demographers, researchers, and many other sectors. I was staggered by the huge advertising dollars, in the tens of billions that are determined by the ratings numbers. I learned a lot.

I vaguely knew that the Nielsen ratings had something to do with measuring the television viewing of representative people selected, based on the last census. These individuals would be requested to keep a diary of the shows they watched. Indeed this proved to be the system as it had been. This rating system was based on the assumption that the people selected would be diligent and honest. Most people were but others were not. Even if a person had not watched their favorite show for whatever reason, that person might have written it down in their Nielsen diary just to keep their favorite show's ratings up. There was virtually no way of verifying the accuracy of the diaries.

The technology being introduced - the People Meter - eliminated that unreliability. A device was to be attached to every set in the household; each member of the selected household had a button that he or she was to press when viewing and everything that particular individual watched would be recorded. The device would capture even the channel surfing of that viewer. This was certainly an improvement over the old diary system.

Because today we have so many channels and so many choices, inevitably the ratings of the big networks were affected. In the days when we had a limited number of options, the big networks had massive numbers. Now, with so much competition, some of the big networks numbers, inevitably, were adversely impacted. Some of those affected networks challenged the precision of the People Meter count. There also was the allegation that minority audiences were not accurately counted. Thus, the Independent Task Force on Television Measurement was formed to make an objective assessment of the accuracy of the People Meter system.

The Task Force met and received testimonies from many individuals representing myriads of interests. We met with them throughout the country. We formed committees to address specific areas of concern. Because the members were located throughout the country, there were countless telephonic meetings. The members of the Task Force worked tirelessly and collegially. We listened to the many testimonies; made findings and crafted recommendations for improvements to the accuracy of the measurement. After nine months of dedicated work, the report of the Task Force on Television Measurement was completed in March. Those interested in looking over the full report can download it here and get more information on the Nielsen ratings by clicking www.everyonecounts.tv. Our Report has been well received. Nielsen has accepted the Report and our recommendations. Nielsen has already implemented many of the recommendations and others soon will be.

My time with the Task Force has been personally enriching. I now have a deeper appreciation of the complexity of our dynamically transforming society both technologically and demographically.

Demographically, the ethnic population of this nation is growing not only explosively but also in multifaceted combinations. Caribbean Africans may be Black but culturally Spanish speaking Latino Blacks. Asians from South American countries like Peru or Argentina are likewise Spanish speaking. The population from the Middle East is growing rapidly in certain parts of the country. Blacks from Africa are now adding to the mix of languages spoken in the United States. Intermarriages are creating a myriad ethnic and language combinations. Children of these intermarriages are forging new self-identities. The buying power of these groups is rising faster than that of the non-ethnic population. The measurement of television viewing by such complex and diverse audiences is becoming increasingly challenging and Nielsen has been developing technologies to meet that challenge. The Local People Meter is a step in that direction.

However, technology is adding to the complexity. Advances in technologies like digital video recorders, Tivo, and others allow the audience not only to determine when they view a show, but also to fast-forward right through the commercials that pay for the shows. This is of critical concern to advertisers who pay enormous sums for their ads. I learned that we will soon be seeing people selected to wear cell-phone-like devices called the Portable People Meter that will not only capture the shows and their accompanying ads that they see at home, but wherever they happen to see television, whether at a bar, a friend's home or on the street. Yet to come are devices that not only will capture the shows seen but the purchases that individual makes by registering the bar-code information of the product bought. Further, these devices will also record the time it took for an individual to make a purchase after they first saw the ad. I don't think Star Trek ever explored this frontier or the boundaries of privacy that technology approaches. What a fascinating Star Trek script that would make!

People Reveal The Weirdest Thing About Themselves

Reddit user Isitjustmedownhere asked: 'Give an example; how weird are you really?'

Let's get one thing straight: no one is normal. We're all weird in our own ways, and that is actually normal.

Of course, that doesn't mean we don't all have that one strange trait or quirk that outweighs all the other weirdness we possess.

For me, it's the fact that I'm almost 30 years old, and I still have an imaginary friend. Her name is Sarah, she has red hair and green eyes, and I strongly believe that, since I lived in India when I created her and there were no actual people with red hair around, she was based on Daphne Blake from Scooby-Doo.

I also didn't know the name Sarah when I created her, so that came later. I know she's not really there, hence the term 'imaginary friend,' but she's kind of always been around. We all have conversations in our heads; mine are with Sarah. She keeps me on task and efficient.

My mom thinks I'm crazy that I still have an imaginary friend, and writing about her like this makes me think I may actually be crazy, but I don't mind. As I said, we're all weird, and we all have that one trait that outweighs all the other weirdness.

Redditors know this all too well and are eager to share their weird traits.

It all started when Redditor Isitjustmedownhere asked:

"Give an example; how weird are you really?"

Monsters Under My Bed

"My bed doesn't touch any wall."

"Edit: I guess i should clarify im not rich."

– Practical_Eye_3600

"Gosh the monsters can get you from any angle then."

– bikergirlr7

"At first I thought this was a flex on how big your bedroom is, but then I realized you're just a psycho 😁"

– zenOFiniquity8

Can You See Why?

"I bought one of those super-powerful fans to dry a basement carpet. Afterwards, I realized that it can point straight up and that it would be amazing to use on myself post-shower. Now I squeegee my body with my hands, step out of the shower and get blasted by a wide jet of room-temp air. I barely use my towel at all. Wife thinks I'm weird."

– KingBooRadley

Remember

"In 1990 when I was 8 years old and bored on a field trip, I saw a black Oldsmobile Cutlass driving down the street on a hot day to where you could see that mirage like distortion from the heat on the road. I took a “snapshot” by blinking my eyes and told myself “I wonder how long I can remember this image” ….well."

– AquamarineCheetah

"Even before smartphones, I always take "snapshots" by blinking my eyes hoping I'll remember every detail so I can draw it when I get home. Unfortunately, I may have taken so much snapshots that I can no longer remember every detail I want to draw."

"Makes me think my "memory is full.""

– Reasonable-Pirate902

Same, Same

"I have eaten the same lunch every day for the past 4 years and I'm not bored yet."

– OhhGoood

"How f**king big was this lunch when you started?"

– notmyrealnam3

Not Sure Who Was Weirder

"Had a line cook that worked for us for 6 months never said much. My sous chef once told him with no context, "Baw wit da baw daw bang daw bang diggy diggy." The guy smiled, left, and never came back."

– Frostygrunt

Imagination

"I pace around my house for hours listening to music imagining that I have done all the things I simply lack the brain capacity to do, or in some really bizarre scenarios, I can really get immersed in these imaginations sometimes I don't know if this is some form of schizophrenia or what."

– RandomSharinganUser

"I do the same exact thing, sometimes for hours. When I was young it would be a ridiculous amount of time and many years later it’s sort of trickled off into almost nothing (almost). It’s weird but I just thought it’s how my brain processes sh*t."

– Kolkeia

If Only

"Even as an adult I still think that if you are in a car that goes over a cliff; and right as you are about to hit the ground if you jump up you can avoid the damage and will land safely. I know I'm wrong. You shut up. I'm not crying."

– ShotCompetition2593

Pet Food

"As a kid I would snack on my dog's Milkbones."

– drummerskillit

"Haha, I have a clear memory of myself doing this as well. I was around 3 y/o. Needless to say no one was supervising me."

– Isitjustmedownhere

"When I was younger, one of my responsibilities was to feed the pet fish every day. Instead, I would hide under the futon in the spare bedroom and eat the fish food."

– -GateKeep-

My Favorite Subject

"I'm autistic and have always had a thing for insects. My neurotypical best friend and I used to hang out at this local bar to talk to girls, back in the late 90s. One time he claimed that my tendency to circle conversations back to insects was hurting my game. The next time we went to that bar (with a few other friends), he turned and said sternly "No talking about bugs. Or space, or statistics or other bullsh*t but mainly no bugs." I felt like he was losing his mind over nothing."

"It was summer, the bar had its windows open. Our group hit it off with a group of young ladies, We were all chatting and having a good time. I was talking to one of these girls, my buddy was behind her facing away from me talking to a few other people."

"A cloudless sulphur flies in and lands on little thing that holds coasters."

"Cue Jordan Peele sweating gif."

"The girl notices my tension, and asks if I am looking at the leaf. "Actually, that's a lepidoptera called..." I looked at the back of my friend's head, he wasn't looking, "I mean a butterfly..." I poked it and it spread its wings the girl says "oh that's a BUG?!" and I still remember my friend turning around slowly to look at me with chastisement. The ONE thing he told me not to do."

"I was 21, and was completely not aware that I already had a rep for being an oddball. It got worse from there."

– Phormicidae

*Teeth Chatter*

"I bite ice cream sometimes."

RedditbOiiiiiiiiii

"That's how I am with popsicles. My wife shudders every single time."

monobarreller

Never Speak Of This

"I put ice in my milk."

– GTFOakaFOD

"You should keep that kind of thing to yourself. Even when asked."

– We-R-Doomed

"There's some disturbing sh*t in this thread, but this one takes the cake."

– RatonaMuffin

More Than Super Hearing

"I can hear the television while it's on mute."

– Tira13e

"What does it say to you, child?"

– Mama_Skip

Yikes!

"I put mustard on my omelettes."

– Deleted User

"Oh."

– NotCrustOr-filling

Evened Up

"Whenever I say a word and feel like I used a half of my mouth more than the other half, I have to even it out by saying the word again using the other half of my mouth more. If I don't do it correctly, that can go on forever until I feel it's ok."

"I do it silently so I don't creep people out."

– LesPaltaX

"That sounds like a symptom of OCD (I have it myself). Some people with OCD feel like certain actions have to be balanced (like counting or making sure physical movements are even). You should find a therapist who specializes in OCD, because they can help you."

– MoonlightKayla

I totally have the same need for things to be balanced! Guess I'm weird and a little OCD!

Close up face of a woman in bed, staring into the camera
Photo by Jen Theodore

Experiencing death is a fascinating and frightening idea.

Who doesn't want to know what is waiting for us on the other side?

But so many of us want to know and then come back and live a little longer.

It would be so great to be sure there is something else.

But the whole dying part is not that great, so we'll have to rely on other people's accounts.

Redditor AlaskaStiletto wanted to hear from everyone who has returned to life, so they asked:

"Redditors who have 'died' and come back to life, what did you see?"

Sensations

Happy Good Vibes GIF by Major League SoccerGiphy

"My dad's heart stopped when he had a heart attack and he had to be brought back to life. He kept the paper copy of the heart monitor which shows he flatlined. He said he felt an overwhelming sensation of peace, like nothing he had felt before."

PeachesnPain

Recovery

"I had surgical complications in 2010 that caused a great deal of blood loss. As a result, I had extremely low blood pressure and could barely stay awake. I remember feeling like I was surrounded by loved ones who had passed. They were in a circle around me and I knew they were there to guide me onwards. I told them I was not ready to go because my kids needed me and I came back."

"My nurse later said she was afraid she’d find me dead every time she came into the room."

"It took months, and blood transfusions, but I recovered."

good_golly99

Take Me Back

"Overwhelming peace and happiness. A bright airy and floating feeling. I live a very stressful life. Imagine finding out the person you have had a crush on reveals they have the same feelings for you and then you win the lotto later that day - that was the feeling I had."

"I never feared death afterward and am relieved when I hear of people dying after suffering from an illness."

rayrayrayray

Free

The Light Minnie GIF by (G)I-DLEGiphy

"I had a heart surgery with near-death experience, for me at least (well the possibility that those effects are caused by morphine is also there) I just saw black and nothing else but it was warm and I had such inner peace, its weird as I sometimes still think about it and wish this feeling of being so light and free again."

TooReDTooHigh

This is why I hate surgery.

You just never know.

Shocked

Giphy

"More of a near-death experience. I was electrocuted. I felt like I was in a deep hole looking straight up in the sky. My life flashed before me. Felt sad for my family, but I had a deep sense of peace."

Admirable_Buyer6528

The SOB

"Nursing in the ICU, we’ve had people try to die on us many times during the years, some successfully. One guy stood out to me. His heart stopped. We called a code, are working on him, and suddenly he comes to. We hadn’t vented him yet, so he was able to talk, and he started screaming, 'Don’t let them take me, don’t let them take me, they are coming,' he was scared and yelling."

"Then he yelled a little more, as we tried to calm him down, he screamed, 'No, No,' and gestured towards the end of the bed, and died again. We didn’t get him back. It was seriously creepy. We called his son to tell him the news, and the son said basically, 'Good, he was an SOB.'”

1-cupcake-at-a-time

Colors

"My sister died and said it was extremely peaceful. She said it was very loud like a train station and lots of talking and she was stuck in this area that was like a curtain with lots of beautiful colors (colors that you don’t see in real life according to her) a man told her 'He was sorry, but she had to go back as it wasn’t her time.'"

Hannah_LL7

"I had a really similar experience except I was in an endless garden with flowers that were colors I had never seen before. It was quiet and peaceful and a woman in a dress looked at me, shook her head, and just said 'Not yet.' As I was coming back, it was extremely loud, like everyone in the world was trying to talk all at once. It was all very disorienting but it changed my perspective on life!"

huntokarrr

The Fog

"I was in a gray fog with a girl who looked a lot like a young version of my grandmother (who was still alive) but dressed like a pioneer in the 1800s she didn't say anything but kept pulling me towards an opening in the wall. I kept refusing to go because I was so tired."

"I finally got tired of her nagging and went and that's when I came to. I had bled out during a c-section and my heart could not beat without blood. They had to deliver the baby and sew up the bleeders. refill me with blood before they could restart my heart so, like, at least 12 minutes gone."

Fluffy-Hotel-5184

Through the Walls

"My spouse was dead for a couple of minutes one miserable night. She maintains that she saw nothing, but only heard people talking about her like through a wall. The only thing she remembers for absolute certain was begging an ER nurse that she didn't want to die."

"She's quite alive and well today."

Hot-Refrigerator6583

Well let's all be happy to be alive.

It seems to be all we have.

Man's waist line
Santhosh Vaithiyanathan/Unsplash

Trying to lose weight is a struggle understood by many people regardless of size.

The goal of reaching a healthy weight may seem unattainable, but with diet and exercise, it can pay off through persistence and discipline.

Seeing the pounds gradually drop off can also be a great motivator and incentivize people to stay the course.

Those who've achieved their respective weight goals shared their experiences when Redditor apprenti8455 asked:

"People who lost a lot of weight, what surprises you the most now?"

Redditors didn't see these coming.

Shiver Me Timbers

"I’m always cold now!"

– Telrom_1

"I had a coworker lose over 130 pounds five or six years ago. I’ve never seen him without a jacket on since."

– r7ndom

"140 lbs lost here starting just before COVID, I feel like that little old lady that's always cold, damn this top comment was on point lmao."

– mr_remy

Drawing Concern

"I lost 100 pounds over a year and a half but since I’m old(70’s) it seems few people comment on it because (I think) they think I’m wasting away from some terminal illness."

– dee-fondy

"Congrats on the weight loss! It’s honestly a real accomplishment 🙂"

"Working in oncology, I can never comment on someone’s weight loss unless I specifically know it was on purpose, regardless of their age. I think it kind of ruffles feathers at times, but like I don’t want to congratulate someone for having cancer or something. It’s a weird place to be in."

– LizardofDeath

Unleashing Insults

"I remember when I lost the first big chunk of weight (around 50 lbs) it was like it gave some people license to talk sh*t about the 'old' me. Old coworkers, friends, made a lot of not just negative, but harsh comments about what I used to look like. One person I met after the big loss saw a picture of me prior and said, 'Wow, we wouldn’t even be friends!'”

"It wasn’t extremely common, but I was a little alarmed by some of the attention. My weight has been up and down since then, but every time I gain a little it gets me a little down thinking about those things people said."

– alanamablamaspama

Not Everything Goes After Losing Weight

"The loose skin is a bit unexpected."

– KeltarCentauri

"I haven’t experienced it myself, but surgery to remove skin takes a long time to recover. Longer than bariatric surgery and usually isn’t covered by insurance unless you have both."

– KatMagic1977

"It definitely does take a long time to recover. My Dad dropped a little over 200 pounds a few years back and decided to go through with skin removal surgery to deal with the excess. His procedure was extensive, as in he had skin taken from just about every part of his body excluding his head, and he went through hell for weeks in recovery, and he was bedridden for a lot of it."

– Jaew96

These Redditors shared their pleasantly surprising experiences.

Shopping

"I can buy clothes in any store I want."

– WaySavvyD

"When I lost weight I was dying to go find cute, smaller clothes and I really struggled. As someone who had always been restricted to one or two stores that catered to plus-sized clothing, a full mall of shops with items in my size was daunting. Too many options and not enough knowledge of brands that were good vs cheap. I usually went home pretty frustrated."

– ganache98012

No More Symptoms

"Lost about 80 pounds in the past year and a half, biggest thing that I’ve noticed that I haven’t seen mentioned on here yet is my acid reflux and heartburn are basically gone. I used to be popping tums every couple hours and now they just sit in the medicine cabinet collecting dust."

– colleennicole93

Expanding Capabilities

"I'm all for not judging people by their appearance and I recognise that there are unhealthy, unachievable beauty standards, but one thing that is undeniable is that I can just do stuff now. Just stamina and flexibility alone are worth it, appearance is tertiary at best."

– Ramblonius

People Change Their Tune

"How much nicer people are to you."

"My feet weren't 'wide' they were 'fat.'"

– LiZZygsu

"Have to agree. Lost 220 lbs, people make eye contact and hold open doors and stuff"

"And on the foot thing, I also lost a full shoe size numerically and also wear regular width now 😅"

– awholedamngarden

It's gonna take some getting used to.

Bones Everywhere

"Having bones. Collarbones, wrist bones, knee bones, hip bones, ribs. I have so many bones sticking out everywhere and it’s weird as hell."

– Princess-Pancake-97

"I noticed the shadow of my ribs the other day and it threw me, there’s a whole skeleton in here."

– bekastrange

Knee Pillow

"Right?! And they’re so … pointy! Now I get why people sleep with pillows between their legs - the knee bones laying on top of each other (side sleeper here) is weird and jarring."

– snic2030

"I lost only 40 pounds within the last year or so. I’m struggling to relate to most of these comments as I feel like I just 'slimmed down' rather than dropped a ton. But wow, the pillow between the knees at night. YES! I can relate to this. I think a lot of my weight was in my thighs. I never needed to do this up until recently."

– Strongbad23

More Mobility

"I’ve lost 100 lbs since 2020. It’s a collection of little things that surprise me. For at least 10 years I couldn’t put on socks, or tie my shoes. I couldn’t bend over and pick something up. I couldn’t climb a ladder to fix something. Simple things like that I can do now that fascinate me."

"Edit: Some additional little things are sitting in a chair with arms, sitting in a booth in a restaurant, being able to shop in a normal store AND not needing to buy the biggest size there, being able to easily wipe my butt, and looking down and being able to see my penis."

– dma1965

People making significant changes, whether for mental or physical health, can surely find a newfound perspective on life.

But they can also discover different issues they never saw coming.

That being said, overcoming any challenge in life is laudable, especially if it leads to gaining confidence and ditching insecurities.